Skincare is typically not made with Indian skin tones in mind.
Until a few years ago, the Indian beauty market majorly consisted of international brands, which means that the products were formulated for Western or Asian skin tones.

How is Indian skin different from others?

Indian skin is very different from Western skin or Asian skin.
And that’s because it has more melanin - the pigment that gives you your unique skin colour.

More melanin means that you are naturally more protected from sun damage and therefore, will age slower too!

The not-so-good-news is that melanin-rich Indian skin tones are more prone to certain skin conditions like:

  • hyperpigmentation
  • uneven skin tone
  • patchy skin
  • dullness
  • dark spots
  • long-lasting marks and scars

The need for melanin-rich skincare.

Products for melanin-rich skin are formulated differently – with ingredients that slow down the production of excess melanin, to target hyperpigmentation and even out skin tone.

"Melanin-rich skincare never attempts to change skin colour.
It only targets the issues caused by melanin – so your skin can look its natural best, without altering your unique skin tone."

What ingredients should you look for?

To even out your skin tone, you need ingredients that will stop your skin from overproducing melanin, and brighten it at the same time.

The best ingredients for melanin-rich skin are:

Serums for melanin-rich skin

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