HOW IT ALL BEGAN
"Those are my black knees."
This is the picture my daughter had drawn of herself. On her legs, she had drawn 2 black dots.
“What's that?” I asked.
“Those are my black knees,” she said matter-of-factly.
It wasn't a big deal for her. But it was a HUGE deal for me. Because I had been that girl.
Growing up, I was self-conscious about my strawberry legs and dark elbows. I didn’t want my little girl to ever feel that way about her skin.
So I asked my friends. Every single one had a story. Dark necks. Uneven underarms. Bumpy thighs. Patches they'd been quietly hiding for years.
When I went looking for products that would actually help, I realised nobody was making them for our skin.
- Delara Lalwani, Founder.
Most skincare was never made for us.
The research behind most global skincare was built on Western skin.
K-beauty was built for Korean skin.
Indian skin got whatever was left over.
So we stopped adapting other people's formulas, and started from scratch.
why we are called
Our founder's daughter was 2 years old when she mispronounced 'beautiful' as Boofootel. Years later, when Delara was brainstorming on a name for the brand, she just knew it had to be called Boofootel. It was everything the brand stood for: pure, authentic and real.
Our Products
We started with only 2 products.
Instead of launching an entire range, we began with just 2 serums.
Why?
Because we are obsessed with every part of the process – from ingredient selection, to manufacturing, to packaging, and beyond.
We invested time to develop and rigorously test our products so that they actually do what they promise.
Our Mission