Our Mission
To include and celebrate every shade of Indian.
Our Products
We started with only 2 products.
Instead of launching an entire range, we began with just 2 serums.
Why?
Because we are obsessed with every part of the process – from ingredient selection, to manufacturing, to packaging, and beyond.
We invested time to develop and rigorously test our products so that they actually do what they promise.
Naming our brand
Why we are called Boofootel.
Our founder's daughter was 2 years old when she mispronounced 'beautiful' as Boofootel. Years later, when Delara was brainstorming on a name for the brand, she just knew it had to be called Boofootel. It was everything the brand stood for: pure, authentic and real.
