What makes our packaging super special
We all know that ingredients are the stars of the skincare show, but let’s take a moment to celebrate an unsung hero: Packaging!
Think of it as the ultimate bodyguard, silently safeguarding your skincare so it’s as fresh and potent as the day it was made.
Here’s why our packaging deserves its own round of applause:
1. Preserves Potency
Our skincare formulas are packed with powerhouse ingredients like antioxidants and vitamin C. These actives can degrade when exposed to light and air, and lose their magic. That’s why our bottles are amber, protecting from UV exposure to keep those ingredients working their best.
2. Maintains Formula Integrity
Not all materials are made equal — especially when it comes to skincare. Certain ingredients, especially acidic ones, can react with some plastics, which can alter the formula. We’ve carefully chosen glass or specific, tested plastics to keep the formula pure and effective.
3. Longer Shelf Life
The right packaging significantly increases the shelf life of a product. While storing products in a cool, dark place is essential, our specially designed packaging goes a step further. It protects your skincare from exposure to the elements, so that your products stay fresh for longer.
4. Thoughtful design for effortless use and dosage control
We believe that skincare should feel effortless and enjoyable, down to the last detail. That’s why we’ve crafted our packaging to be intuitive and easy to use. With features like twist caps and droppers, you get the perfect amount every time — no spills, no waste. It’s a little thing, but it saves product, time, and fuss.
5. Celebrating Indian Heritage
Our packaging reflects who we are — amber tones inspired by Indian skin and bright boxes inspired by our vibrant, colourful culture. We are proud of our heritage. Our skin tones. Our bright outlook in life. And our packaging symbolises just that.
So next time you reach for your skincare, give a little nod to the packaging that keeps it all safe and sound!